Emmy Awards go with YouTube and social networking sites

In a move to attract a younger audience, the 2010 Emmy Awards for American television have gone interactive breakthrough with the advent of social networking sites and broadcast sites.

“Tweet about your favorite Emmy presenter now, and Jimmy Fallon may read it on air,” Emmy producer NBC television announces on its website, with the popular talkshow host also advertising the interactive aspects of Sunday’s event at the Nokia Theatre in Los Angeles.

Apart from viewers can now tweet lines for host Jimmy Fallon, they can also vote on an interactive ballot for their favorite entries in each category and watch the ceremony itself plus backstage happenings on social networking website Facebook and video sharing site YouTube minute by minute, NBC said.

NBC.com general manager Stephen Andrade said in a statement that “NBC.com is excited to be working with all of our creative partners to enhance the audience’s viewing experience with unique and exclusive content.”

“The live streaming coverage of the 62nd Primetime Emmy Awards will give fans VIP access to the biggest night in television.”